SXSW Film 2016: ‘The Smart Studios Story’ is pure Nirvana for music fans

Butch Vig and Steve Marker loved making and recording music. So, they opened a little studio in Madison, Wisc., in the early ’80s and began to record a bunch of local bands. Less than a decade later, Vig and Marker’s place would be one of the most important and influential studios in the entire music world.

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